The show, at 7:30 p.m. Oct. 16, will launch the public phase of "With Passion and Purpose: The Campaign for Oswego." Students will produce the broadcast, which will highlight Oswego's faculty and students. It will broadcast live from the college's home page (oswego.edu).

The campaign will provide resources to support students and create a more vibrant intellectual campus climate.

The silent phase of the campaign has already brought about significant changes. The largest private gift in college history -- a $7.5 million bequest from the estate of Lorraine and Nunzio Marano -- came earlier this year. Previously, Dr. Barbara Palmer Shineman made a $5 million gift in honor of her late husband and chemistry department founder, Dr. Richard S. Shineman. Barbara Shineman, a longtime professor in Oswego's School of Education, received her bachelor's degree from Oswego in 1965 and master's in 1971.

"We are at a defining moment in higher education," Stanley said. "The need to remain affordable, relevant and student-centered has never been greater. To meet those challenges, SUNY Oswego is intensely focused on keeping costs within reach of all families, promoting student learning and development, and preparing and motivating graduates to lead productive lives and enrich their times."

The president noted the campaign's phenomenal momentum to date: "Through the campaign leadership phase with the support of our generous friends, college community and alumni donors, we are pleased to announce that the campaign has already raised more than $31 million on the way to our $40 million goal," Stanley said.

"The Tomorrow Show" will culminate a full day of public activity at the college:

A 24-hour challenge will start things off at midnight. Levy is pledging a $40,000 gift to the college if 750 people make a gift -- of any size -- to SUNY Oswego at alumni.oswego.edu/campaign between midnight and 11:59 p.m. Oct. 16.

Al Roker, a 1976 alumnus, is scheduled to bring to campus the entire "Wake Up with Al" show on the Weather Channel and his segments on NBC's "Today" show in live broadcasts starting at 5:30 a.m.

From 2:30 to 4:30 p.m., media icon Charlie Rose will receive an honorary degree before joining Roker, Pulitzer Prize-winning columnist Connie Schultz and Dennis Thatcher of Mission Broadcasting on the panel of the 10th Lewis B. O'Donnell Media Summit. Esteemed author and media critic Ken Auletta, a 1963 graduate of Oswego, will moderate. And Louis A. Borrelli Jr., of Oswego's class of 1977 and founder of the media summit, will receive the SUNY Oswego Presidential Medal for outstanding contributions to his alma mater. The program will be free and open to the public and also webcast at oswego.edu.

"The Tomorrow Show" webcast will begin at 7:30 p.m. at oswego.edu.

At 11:59 p.m. the 24-hour challenge will end at alumni.oswego.edu/campaign.